When considering the opportunity to make a transformational gift to SIU, the idea of naming the Alumni Center made perfect sense to Julie Guida and Scott Moller, siblings and proud SIU alumni.

With their $500,000 donation, the C-wing of Woody Hall will be named the Guida-Moller Family Alumni Center. The funds will be used to support the SIU Alumni Association, its scholarships, and programs.

“We feel fortunate to give back to the university that gave so much to us,” Moller said. “We’re thrilled to have the opportunity to commemorate our time at SIU with this naming.”

In 2019, the Alumni Association moved into a newly renovated space in Woody Hall. The center includes amenities that allow the Alumni Association to continue its mission of connecting with alumni and current students and sharing the success of SIU with the world.

“Woody Hall is an iconic building on campus. It is centrally located and once served as a female dormitory,” Guida said. “While we attended, the building housed class registration and the bursar’s office. I definitely spent my fair share of time in Woody Hall.”

Guida and Moller can’t help but laugh when talking about their experience as students inside Woody Hall.

“We both remember the ‘Woody Shuffle,’ which was the term used to describe the rigmarole students were put through to put together a semester class schedule,” Moller said. “The experience was nerve-racking.”

SALUKI EXPERIENCE

Guida, who graduated in 1979, and Moller, who graduated in 1985, both earned bachelor’s degrees in journalism with specializations in advertising. Moller later returned to SIU to earn his Master of Business Administration.

Both worked at the SIU Arena, in what was an 11,000-seat facility at the time, marketing events and selling tickets to some of the university’s biggest shows. Guida worked as promotions director from 1979-81. Moller worked part-time in the ticket office from 1980-83 and then as promotions director from 1984-86.

“At the time, the arena was the mecca of Southern Illinois entertainment,” Guida said. “Working there was probably just as good an education as my classes. People from throughout the region came to the Carbondale campus to see the most popular entertainers of the time.”

Guida and Moller promoted some of the biggest rock ’n’ roll and country tours of the day, including REO Speedwagon, Elton John, ZZ Top, Kenny Rogers, Foreigner, Hall & Oates, Alabama, Van Halen, Aerosmith, and more. Other entertainment acts included Ringling Bros. Circus, the Harlem Globetrotters, and Sesame Street Live. When you combine their tenures as promotions directors, the duo brought more than 250,000 people to the SIU campus.

Guida recalls Bruce Springsteen’s love for playing to live audiences. In fact, as the night wore on, Springsteen just kept playing and playing one song after another.

“We thought we might have to turn the lights on inside the hall to get him to end his performance,” Guida said with a laugh.

Moller was a Sammy Hagar fan and enjoyed the fact that he promoted him first as a solo performer and then later as a member of Van Halen.

Guida also worked in sales for the Daily Egyptian. Moller worked for Campus Services and held off-campus jobs at the University Mall, WTAO Radio, and WSIL-TV3.

“We worked hard and played hard,” Moller said. “We had multiple jobs and an active social life. Julie and I were definitely all in. I encourage all college students to make the most of their college years.”

LIFE AFTER SIU

After leaving SIU, Guida went on to work at the St. Louis Checker Dome, and then for a motorsports event promoter. Moller worked for a concert and theatrical promoter in Houston.

In 1987, they teamed up and founded Marketing Werks, a consumer-based marketing firm, and grew it into a $100 million-plus company. The firm developed strategy and execution for experiential marketing campaigns for some of the world’s largest brands, including Verizon, Walgreens, Hershey, LEGO, PlayStation, Bridgestone, Archer Daniels Midland, ConAgra, and many others.

“At its height, we employed more than 200 full-time professional service employees at our headquarters in Chicago and offices in New York City and Southern California,” Moller said. “We also contracted with 3,000 field staff to implement programs for the agency’s clients.”

Marketing Werks was regularly recognized in numerous industry and business publications. Crain’s Chicago Business chose it as one of Chicago’s 50 Fastest Growing companies for five years running. Promo magazine and Event Marketer magazine consistently ranked Marketing Werks as the top independent experiential agency in the U.S. The Chicago Tribune included the company several times in its annual list of Best Places to Work.

“We took the information we learned in class, combined it with the real-life work and social experience we had in Carbondale, and applied those learnings to our life and work after SIU,” Guida said. “SIU offers students hands-on experiential learning that has lifelong value.”

They sold the company in late 2013.

Today, Guida splits her time between Newport Beach, California, and Chicago. She is an active board member of Chicago’s Hyde Park Art Center. Moller resides in Chicago. He is a principal of AKA Partners, a marketing communications firm. He also serves on the SIU Foundation Board and SIU Alumni Association Board.

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High school sweethearts Patricia and Marvin Tucker from Paducah, Kentucky, enjoyed a life well lived. Married young, the couple attended Western Kentucky State University together, where they both received bachelor’s degrees. Following that, they moved to Indiana where Marvin earned his master’s in accountancy. Upon graduation, he was awarded a scholarship to pursue a Ph.D. in accounting at the University of Alabama.

“Legendary football coach Bear Bryant and (quarterback) Joe Namath were making history at Alabama,” Patricia said. “Marvin and I got $1 tickets to every game, and we got to watch two iconic figures change college football forever. It was a magical time.”

Marvin received his Ph.D. in accounting in 1966 and was courted by several universities. He chose SIU because of its midwestern values and proximity to hometown Paducah.

Marvin began his career as an assistant professor but quickly rose through the ranks to become full professor. During that time, he helped establish, and later directed, the university’s Master of Accountancy program.

“Marvin loved SIU, loved his students, and he loved that program. He was one of the few professors who had extended office hours – his door was always open to students. The students loved Marvin,” Patricia said. “His goal was always to try to change the life of a student who may not have had the ability to do it on his or her own.”

Marvin had numerous scholarly publications, and he co-authored three books. He was a member of the National Association of University Professors, the American Management Association, the Illinois Retired Teacher Association, and the American Accounting Association.

The Tuckers embraced the Carbondale community. Marvin coached Little League while their three sons were growing up. Marvin also loved his church and church family, serving as deacon and greeter at University Baptist Church. He was also active in the hospital auxiliary. The family thrived in their neighborhood, enjoyed the schools in Carbondale, had season tickets to Saluki football games, and often went to the Rec Center to swim and rock climb.

When Marvin retired from SIU after 32 years, he and Patricia drafted their will.

“We gave a copy to the dean of the SIU College of Business at the time. In the will, Marvin stipulated that if he predeceased me, I would set up a scholarship for the SIU Master of Accountancy program. He wanted the decision of choosing the scholarship recipient to come from the faculty so they would know the students and their backgrounds,” Patricia said. “It was quite a bit of money, but while I was Marvin’s first love, SIU was definitely his second love. We both felt good about our decision to give back and help future students succeed. We lived a blessed life, and I thank God for it every single day.”

Terry Clark, dean of the College of Business and Analytics, shared his appreciation for the Tuckers’ generosity.

“The Tuckers’ gift to the College of Business and Analytics is visionary. Its impact on the lives and careers of students will resound for generations. Marvin had an outstanding career with our college,” he said. “His kindness and dedication linger with us. We are so grateful for Marvin and Patricia’s generosity. Through this scholarship, he and Patricia continue to reflect the spirit of giving that has been their legacy.”

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“As longtime Springfield residents, we’re proud of the impact the School of Medicine has had on the community,” Dale Smith said.

That impact prompted Dale and his wife, Deborah, to donate a substantial financial gift to the Alzheimer’s Center at SIU to expand research, enhance programming and improve care for people with Alzheimer’s disease and assist their caregivers.

“The efforts of the Alzheimer’s center inspired us to give and hopefully create a consciousness within the community around the breadth of research and patient care we have here,” Dale Smith said. “Alzheimer’s is a terrible disease, and we hope our gift can help researchers at SIU Medicine produce better clinical outcomes that improve our community, one family at a time.”

The center is now named the Dale and Deborah Smith Center for Alzheimer’s Research and Treatment at SIU Medicine. This gift will transform the health care of people throughout Illinois and beyond.

The center provides clinical care, research and community programs throughout 93 Illinois counties. Since 1986, its employees have diagnosed, treated and educated Illinoisans with Alzheimer’s and similar conditions and their families. In the past year, the center, along with its Memory and Aging Network, has served more than 4,000 patients and their families. The National Institute on Aging of the National Institutes of Health has awarded more than $7.2 million in grants to the center for Alzheimer’s-related research in the past three years.

“This gift from Dale and Deborah Smith will continue to propel research at SIU that may translate into novel treatments and interventions for patients in the future,” said Jerry Kruse, M.D., MSPH, dean and provost at SIU School of Medicine. “It will also provide much needed clinical, educational and community support for those with Alzheimer’s and their families.”

Despite decades of pharmaceutical development and drug testing, Alzheimer’s disease continues to be incurable, and prevention may hold the greatest hope for combating this disease. The research team is focused on discovering ways to stop the progression. In addition to a better quality of life, early and accurate diagnosis and timely intervention could save up to $7.9 trillion in medical and health care costs, according to the Alzheimer’s Association.

Erin R. Hascup, Ph.D., serves as the center’s director and as a part of the faculty in the Neuroscience Institute at SIU School of Medicine. She is an associate professor in the Departments of Neurology and Pharmacology.

“What we want to do is understand the changes that are occurring across disease progression, including in the very early stages,” she said. “Many have Alzheimer’s for up to 30 years prior to cognitive decline, so we want to intervene earlier to slow or stop disease progression and improve patient outcomes and quality of life.”

The center’s Beyond the Medical Center program also focuses on creative ways to improve the quality of life for both patients and caregivers through art therapy, music therapy and movement for individuals with dementia.

Springfield-area caregiver Janet Scott and her husband are two of the more than 4,800 patients and caregivers who have participated in one of these programs in the last two years.

“I cannot imagine what my life would be like had we not come here,” she said. “SIU has meant everything to me. They’ve been like my third arm; I’ve depended on them for so much.”

Currently, 5.7 million Americans are living with Alzheimer’s. By 2050, this number is projected to rise to nearly 14 million. Illinois communities will continue to be impacted by various forms of dementia as the population ages, and the Smiths are eager to be a part of the solution locally and beyond.

Gifts received by the SIU Foundation support the growth of the School of Medicine, including its medical research efforts.

For those interested in donating, visit https://forwardfunder.siumed.edu/care.

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Dr. John J Cooper, a three-degree alumnus of SIU Carbondale, is now a professor and recruiter for the university’s Industrial Management and Applied Engineering (IMAE) program.

He received degrees in Industrial Technology (now IMAE) in 2004; Manufacturing Systems (now Quality Engineering and Management or QEM) in 2006; and Workforce Education and Development in 2011.

As both a professor and an alumnus of SIU, Dr. Cooper’s perspective is a unique one. So, we sat down with him to get his views on everything from SIU, to Extended Campus, and the importance of philanthropy.

Question: What did you like most about the SIU IMAE (and beyond) programs when you attended? 

Answer: To say my experience at SIU was life altering is no exaggeration. There were so many opportunities for growth as an individual that I found I learned as much, if not more, from my SIU experiences outside my classes as I did from the many subjects I studied. I had an opportunity to teach numerous classes and labs as a Teaching Assistant, serve as a manufacturing lab consultant for an award-winning SIU Robotics Team, present my research at a national conference, and so much more. None of these things would have been possible though without the support and guidance of the wonderful IMAE faculty and staff.

Q: What do you like most about your job, especially at your location?

A: My office is located at Daley College in Chicago. This area, Cook County, has the most manufacturing jobs of any county in Illinois and I see so much opportunity for those seeking direction as to career path possibilities. I really enjoy raising awareness of what is available academically and by extension, showing students the pathway to these life-changing opportunities in this well-paying field. Giving hope and a sense of direction to those trying to find their way, whether they are new to the world of work, seeking advancement opportunities in their current career field, or mid-life career changers like myself, is exciting stuff. To see someone’s eyes light up with a renewed spirit and sense of relief after struggling to find their way and have them come back after graduation and say I got a great job because of SIU, “Thank you!” is intoxicating. This is much so much more than just a job. We are changing people’s lives.

Q: What’s it like to interact with students all over the country to help them achieve their goals?

A: I have found that no matter where a student may be located geographically, there is a universal truth they all have in common. They want to get away from working two or three jobs with no benefits just to get by. They want a career with advancement opportunities, a living wage that provides them a healthy work/life balance, doing work they are proud of, and they aren’t afraid of the commitment and hard work needed to make these things happen. Having been in their shoes for many years, I feel privileged to now be part of a team in a position to support and nurture their dreams to fruition.

Q: What does being a Saluki mean to you?

A: When I reflect on my life, I remember growing up with a belief in two commonly accepted facts, education and hard work are the keys to success. I had attained a certain level of success before I came to SIU, but had hit a ceiling on my assent up the career ladder because my associate degrees from the local community colleges only took me so far. I had lots of ambition but no access to a bachelor’s in my rural location, so I spent many frustrating years locked in a dead end job with no potential for advancement. When my life circumstances unexpectedly changed and I was able to attend SIU and earn my bachelor’s degree, it was like the opportunities I had longed for previously, and so much more, were now within my grasp. When recruiting I say, “I am the poor kid who never thought I could go to college and now I am a university professor. SIU has definitely changed my life! Thank you, SIU!” Yes, it’s great to be a Saluki!

Q: Would you ever recommend any SIU Extended Campus, online or on-campus programs to another person?

A: Absolutely! Of course I know the high caliber of instructors in the IMAE and QEM programs and what those programs have done for me personally, so I recommend them without hesitation. Even though I don’t know all the instructors from the other Extended Campus programs, I do know that since SIU is an accredited institution, all instructors for our programs are highly-qualified so I am confident in the quality of those programs as well. But to take it a step further, as a recruiter for many years, I have had the opportunity to compare tuition rates with other universities and have found no other school more affordable than SIU. Plus, SIU has over 700 scholarship opportunities that make earning an advanced degree from SIU more affordable than ever. SIU is a great school, and we have thousands of graduates worldwide who couldn’t agree more!

Q: Would you recommend that others donate to SIU?

A: I would definitely recommend anyone seeking a worthy cause to donate to SIU. Growing up in a low-income home, I didn’t know there was money available for poor kids like me. Without the financial assistance I received, my life could have gone very differently. Your donation can make a huge difference in someone’s life. I know firsthand what a difference these donations can make.

Q: Would you ever consider giving back to SIU Extended Campus programs? If so, why?

A: Yes, I would. I believe there is a need for more outreach to underserved areas. Although I had heard of the IMAE program, I had no access to it because I lived in such a rural area. I would have enrolled in the program 15 years earlier than I did if local access had been available. The list of available online programs through Extended Campus continues to grow to reach those underserved areas, but more needs to be done.

Q: If you had $1,000 dollars to give to SIU, where would you decide it should go?

A: Without a doubt, I would give it to the IMAE program in the form of scholarship money for low income students. Not only does this degree open career opportunities to well-paying jobs, but there is so much need from low-income students like I was who just need a hand up.

To learn how you can donate to SIU Extended Campus, click here.

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