For Jeri Brooks, Southern Illinois University was destiny. A Carbondale native, Brooks grew up immersed in the Saluki spirit—not just as a local but as part of a multi-generational legacy rooted in love, resilience, and community pride.

Her father, Thurman Lee Brooks, Sr., earned a basketball scholarship to SIU, and her mother, Betty Brooks McCollum, pursued her master’s degree there. Eventually, both Jeri and her brother followed in their parents’ footsteps, solidifying SIU as a cornerstone of their family history. When her father passed away, SIU extended a powerful gesture of support: eight semesters of complimentary tuition for both children.

“That gesture meant everything,” Brooks said. “SIU became more than just a university—it became part of our story.”

While at SIU, Brooks earned a Bachelor of Science in communications with a specialization in public relations. Her time on campus laid the foundation for a career defined by ethics, strategic vision, and the pursuit of economic empowerment.

One of her most transformative experiences was joining Delta Sigma Theta Sorority, Inc. in 1993.

“Meeting those 11 women who became lifelong friends changed everything,” she said. “And I was fortunate to share that journey with ‘The Originals,’ my closest friends from Carbondale.”

Brooks credits the Rev. Dr. Norman Greer as a formative influence during her time at SIU.

“He didn’t just teach theory—he brought real-world experience into the classroom,” she said. “That blend of knowledge gave me the confidence to step into any space with purpose.”

With over two decades of experience, she helps companies, political leaders, and communities build strategies that expand influence and create lasting economic mobility—because for her, freedom is not free without economic empowerment.

Known for her strategic thinking and high-impact execution, Brooks has been repeatedly recognized as a top-tier lobbyist, appearing on Capitol Insider’s Texas Lobby Power Rankings in 2015, 2019, 2021, 2023, and 2025. She was also named a 2021 Top Lobbyist by the National Institute for Lobbying & Ethics.

Brooks is passionate about creating lasting change—not just through policy but through economic freedom. Her motto, “excellence is my minimum,” defines her professional ethos and personal mission.

Brooks is often recognized for breaking barriers—but she’s quick to challenge the celebration of being ‘the first.’

“We should not still be celebrating the first woman, the first Black woman, the first anything,” she said. “It’s time we elevate our expectations. Excellence should be the norm.”

Still, she acknowledges one meaningful moment: being the first Black woman honored in the Carbondale Community High School Hall of Achievement.

“But real progress is ensuring I’m far from the last,” she added.

Despite her success, Brooks never forgets where she came from. Her commitment to SIU runs deep. She has endowed a scholarship to support diversity initiatives under the university’s ADEI framework, and she continues to advocate for the university’s growth and future.

“SIU gave me more than an education—it broadened my world,” she said. “If my contribution can help restore its full potential, then giving back isn’t just meaningful—it’s necessary.”

Brooks encourages young women aspiring to enter the political and public affairs world to be strategic and assertive. Her advice is rooted in experience and unwavering determination:

• Master the Game: Understand policy and power.
• Own Your Power: Know your value.
• Build Economic Freedom: It’s the key to true influence.
• Create Community: Success is built with others.
• Stay in the Fight: Resilience is non-negotiable.

Reflecting on Women’s History Month, Brooks honors the legacy of her grandmother and mother—the original entrepreneurs in her life. Her grandmother ran the family’s home-based auto repair business and raised six daughters with unshakable fortitude. Her mother turned their family’s pound cake recipe into a business and continues to thrive as a Mary Kay consultant.

“They didn’t wait for opportunity—they created it. That spirit of hustle and ownership laid the foundation for everything I am,” she said.

As for her legacy, Brooks hopes to inspire the next generation of women to embrace their power, lead with excellence, and build pathways to economic and social transformation.

Her advice to her college-aged self? “Take more risks. Trust your instincts. Be fearless—God has your back.”