For Jeri Brooks, Southern Illinois University was destiny. A Carbondale native, Brooks grew up immersed in the Saluki spirit—not just as a local but as part of a multi-generational legacy rooted in love, resilience, and community pride.

Her father, Thurman Lee Brooks, Sr., earned a basketball scholarship to SIU, and her mother, Betty Brooks McCollum, pursued her master’s degree there. Eventually, both Jeri and her brother followed in their parents’ footsteps, solidifying SIU as a cornerstone of their family history. When her father passed away, SIU extended a powerful gesture of support: eight semesters of complimentary tuition for both children.

“That gesture meant everything,” Brooks said. “SIU became more than just a university—it became part of our story.”

While at SIU, Brooks earned a Bachelor of Science in communications with a specialization in public relations. Her time on campus laid the foundation for a career defined by ethics, strategic vision, and the pursuit of economic empowerment.

One of her most transformative experiences was joining Delta Sigma Theta Sorority, Inc. in 1993.

“Meeting those 11 women who became lifelong friends changed everything,” she said. “And I was fortunate to share that journey with ‘The Originals,’ my closest friends from Carbondale.”

Brooks credits the Rev. Dr. Norman Greer as a formative influence during her time at SIU.

“He didn’t just teach theory—he brought real-world experience into the classroom,” she said. “That blend of knowledge gave me the confidence to step into any space with purpose.”

With over two decades of experience, she helps companies, political leaders, and communities build strategies that expand influence and create lasting economic mobility—because for her, freedom is not free without economic empowerment.

Known for her strategic thinking and high-impact execution, Brooks has been repeatedly recognized as a top-tier lobbyist, appearing on Capitol Insider’s Texas Lobby Power Rankings in 2015, 2019, 2021, 2023, and 2025. She was also named a 2021 Top Lobbyist by the National Institute for Lobbying & Ethics.

Brooks is passionate about creating lasting change—not just through policy but through economic freedom. Her motto, “excellence is my minimum,” defines her professional ethos and personal mission.

Brooks is often recognized for breaking barriers—but she’s quick to challenge the celebration of being ‘the first.’

“We should not still be celebrating the first woman, the first Black woman, the first anything,” she said. “It’s time we elevate our expectations. Excellence should be the norm.”

Still, she acknowledges one meaningful moment: being the first Black woman honored in the Carbondale Community High School Hall of Achievement.

“But real progress is ensuring I’m far from the last,” she added.

Despite her success, Brooks never forgets where she came from. Her commitment to SIU runs deep. She has endowed a scholarship to support diversity initiatives under the university’s ADEI framework, and she continues to advocate for the university’s growth and future.

“SIU gave me more than an education—it broadened my world,” she said. “If my contribution can help restore its full potential, then giving back isn’t just meaningful—it’s necessary.”

Brooks encourages young women aspiring to enter the political and public affairs world to be strategic and assertive. Her advice is rooted in experience and unwavering determination:

• Master the Game: Understand policy and power.
• Own Your Power: Know your value.
• Build Economic Freedom: It’s the key to true influence.
• Create Community: Success is built with others.
• Stay in the Fight: Resilience is non-negotiable.

Reflecting on Women’s History Month, Brooks honors the legacy of her grandmother and mother—the original entrepreneurs in her life. Her grandmother ran the family’s home-based auto repair business and raised six daughters with unshakable fortitude. Her mother turned their family’s pound cake recipe into a business and continues to thrive as a Mary Kay consultant.

“They didn’t wait for opportunity—they created it. That spirit of hustle and ownership laid the foundation for everything I am,” she said.

As for her legacy, Brooks hopes to inspire the next generation of women to embrace their power, lead with excellence, and build pathways to economic and social transformation.

Her advice to her college-aged self? “Take more risks. Trust your instincts. Be fearless—God has your back.”

CARBONDALE — When Ashley B. Gibson, a 2009 graduate of Southern Illinois University’s College of Business and Analytics, first stepped onto campus, she had no idea how the experience would shape her career and inspire her to give back.

A seasoned leader with over 15 years of consulting experience, author, and public speaker, now she is making a lasting impact on the next generation of women in accounting through the Ashley B. Gibson Accounting Excellence Scholarship Fund.

Gibson, 37, grew up in Carterville and chose SIU for its strong academic reputation and proximity to home. At the time, her father was working overseas in Iraq, and staying close to her mother was a priority. While earning both her bachelor’s and master’s degrees in accountancy, Gibson found mentorship in Dr. Marcus Odom and was deeply involved in student organizations. Her leadership in the Accounting Society and the Institute of Management Accountants (IMA) opened doors to scholarships and national recognition, ultimately paving the way for her service on IMA’s Global Board of Directors.

“I remember when I received IMA’s highest scholarship. I was standing in Rehn Hall when I got the call,” Gibson said. “After I hung up, I slid down the wall, crying tears of joy and relief. It was the first external scholarship I had received, and it validated that people believed in me.”

During her time at SIU, Gibson was recognized as the Outstanding Senior in Accounting, Outstanding Senior in the College of Business, and one of the Top 25 Most Distinguished Seniors—an achievement she likens to winning the Triple Crown in terms of involvement at SIU.

“It was recognition that I’ll forever remember and reminded me of what all I accomplished during my time at SIU,” she said. “Those honors were not just a celebration of my hard work—they also highlighted the importance of having a strong support system and access to opportunities.”

Despite her professional success and accounting acumen, Gibson has dealt with challenges that many women face in the workplace, especially in leadership.

“When women, especially leaders in their field, are asked to perform remedial tasks such as getting coffee or taking notes, it’s because those asking don’t understand the implications it has,” she said. “While there are seats for women at the table, it’s sometimes a silent one, and I want to help change that.”

Her decision to establish the Ashley B. Gibson Accounting Excellence Scholarship Fund is rooted in a commitment to empowering women from Southern Illinois. With an initial pledge of $10,000, she aims to provide financial support and mentorship opportunities for aspiring female accountants.

“I always knew I wanted to create a scholarship for the School of Accountancy. I just wasn’t sure how or if I had enough to start one,” Gibson said. “Then I realized, why wait? Life is too short. I want to meet the recipients, follow their careers, and see the impact firsthand.”

For Gibson, giving back isn’t just about financial support—it’s about fostering a culture where women feel valued and encouraged to lead. She hopes her scholarship will inspire others to invest in SIU’s future and support the next generation of female accountants.

“The earlier I invest in future professionals, the greater the impact,” she said. “We need to break the stigma that philanthropy is something you do later in life. If you want to give back, start now.”

Gibson encourages other young alumni to consider how they can contribute, no matter their stage in life or career.

“If not now, when?” she said. “The SIU Foundation makes it easy to start the conversation. Just ask.”

Through her scholarship, mentorship, and advocacy, Gibson is determined to create lasting opportunities for women in accountancy. As she continues to rise in her own career, she remains committed to lifting others along the way.

“I hope this scholarship ignites a fire in other women to succeed,” she said. “This is my own version of the Butterfly Effect—one action leading to another, shaping the future for the women who follow.”